Nonprofits seek to bring a dash of joy amid COVID-19 crisis

February 07 2021 06:00 pm

BROWNSVILLE, Texas – A dash of joy amongst the uncertainty of the Novel Coronavirus.

Nonprofit organizations are beginning to get creative and expand their efforts online as more people are forced indoors. Starting on March 25th, the nonprofit Sea Turtle Inc. began their first livestream as a response to COVID-19.

“We know since everybody is stuck at home, says Education Director Khrystyne Jamerson, “we want to give them a way to virtually visit our facilities. Kind of get it out of their heads, virtually get out of their houses too.

They’re not alone in their efforts. The Gladys Porter Zoo started their daily videos when they shut down last week. Both organizations already had online outreach programs but are now shifting focus for the community.

Marketing Coordinator for the Gladys Porter Zoo Cynthia Galvan says, “We were putting together some videos, but not at the pace that we are putting videos today. The live sciences, those are the things we want to focus on. We know that teachers and parents   are going to need resources when they are at home.”

The financial hit felt across the country as more people stay indoors. For nonprofits that rely on admission or donations, the lack of visitors today is making a big impact.

“Most of revenue comes from gate admission. March and April are two of the biggest months out of the year for us to have gate revenue. We made all the modifications that we had to streamline all of our expenses. We’ve done cross cutting.” Says Galvan.

“This whole area took a  big hit for spring break since a lot of those things got cancelled,” says Jamerson, “We’re getting right into the start of field trip season which is really busy too. We do have those financial hits, but we’re dealing with them in stride just like everybody else.”

They say that even though it may be online they will remain strong and overcome. They hope that their efforts help those that need it the most.

Copyright 2021 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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