RIO GRANDE VALLEY, Texas – With beauty salon doors across the valley closed during the COVID-19 pandemic, customers are now flocking to store shelves to style, cut and color their own hair.
That’s putting a financial strain on local businesses.
“Every day I see my bank account get smaller and smaller man. The bills don’t stop coming,” said Cut-N-Edge barbershop owner Victor Mercado.
He closed his barbershop late last month.
“I have a newborn daughter that was born last Thursday and that’s all I’m thinking about is that we can’t really provide for our family. We can’t really do anything to help,” Mercado said.
He’s not the only one, Armando Ramirez is also feeling the strain from closing his salon.
“It’s been three weeks tomorrow. It’s been tough but we’re ok,” said Armand’s hair salon owner Ramirez.
Instead of heading to the salon some are taking matters into their own hands. Walmart CEO Doug McMillon told the “Today Show” last Friday that shoppers are stocking up on hair products to maintain their beauty.
“I’ve actually done it too. My daughter cut my hair and a lot of my clients have been sending me pictures of themselves cutting their own hair,” said Mercado.
Whether it’s hiding the grays or a much-needed trim, Ramirez tells us it’s best to go lightly with any cuts or products.
“So, we can try to repair what they may have possibly messed up,” Ramirez said.
It’s important to read the directions and test out the product on a section of hair before applying any product to your entire head.