MCALLEN, Texas — Local businesses are getting creative to stay afloat with the economy taking a hit amid COVID-19.
Shop 112, a boutique in McAllen is getting tech-savvy and taking the store to its customers.
An experience, store owners Monique Sanchez-Chapa and Mayra Brown say they are offering to shoppers virtually to make them feel like they’re at the store location.
“Two weeks prior before the stay at home order we were able to get everything photographed,” Sanchez said, as she explained how her business prepared before social distancing was enforced in the Valley.
Both Sanchez and Brown have been running their business for eight years.
While they kept a consistency on social media, they have stepped it up now that their business location is temporarily shut down.
“We usually have a launch once a week on a normal time so now, we are doing this from home every single day,” Brown added.
Now, new clothing arrivals and looks are featured on their social media accounts on a daily basis.
Models working from home give potential customers a view of how the item looks.
While this is best they can do now to keep their business running, its also gaining them attention.
“That line of communication, that sense of community and someone to talk to with a bit of fun because that’s what we provide. It was important for us to keep doing what we’re doing just to create a sense of normalcy and fun,” Sanchez explained. “Its been interesting its been challenging we’re all growing form this new reality.”
The business is also collecting donations from the public to provide medical masks for those in the front line against the pandemic. For those interested in donating you can visit their site.