As Charro Days preparations continue in Brownsville, business on the border town is expected to grow.
For many, Charro Days is more than a time to unite the border cities of Brownsville and Matamoros.
President of the Brownsville Chamber of Commerce Melinda Rodriguez says, “Well this is our seventy ninth annual Charro Days and for us really it’s an opportunity to celebrate our collaboration and our bicultural nature.”
But because this is an international event, what is the benefit on the local communities?
“It goes without saying that economic impact on both of our communities is very positive,” says Rodriguez.
One thing sources tell us is that the economic impact is well into the millions.
“The small business community wholeheartedly embraces it and welcomes the opportunity to be a positive contributor to this great tradition,” says Rodriguez.
And part of that tradition includes sombrero festival. It is an event catered for visitors with live music, food, and various attractions. We talked the CEO of the organization to give us his input on the importance the event has for the local economy.
CEO Roy De Los Santos says, “We put a lot of man hours year round and we do it because we love this event and what it means to the community. It definitely enhances the spirit of Charro Days, and that is what keeps us going I think.”
This year the organization has a large musical line-up that is expected to bring in visitors in the thousands.
“Our goal as always is to keep it a family safe event, a friendly event, and to provide the best value for the entertainment community gets for what they pay at the gate,” says De Los Santos.