Despite efforts to improve safety on Rio Grande Valley roads, cyclists and pedestrians say reckless driving continues to put their lives in danger.

Timothy Wade Gammons, 47, of Lyford, was hit and killed by a driver Friday while crossing the street near Farm-to-Market Road 1925 and Monmack Road. The driver didn’t stop.

Similar incidents prompted McAllen City Commissioner Veronica Whitacre to help start the “Run, Ride, and Share” program during 2014.

Whitacre said the program has increased awareness about watching for pedestrians and cyclists, but that pedestrians should to take precautions of their own.

“If you’re out in the evening, don’t wear black and black, but if you’re going to put on a reflective vest,” Whitacre said.

Other cities, including Edinburg, Mission, and Harlingen, have adopted the “Run, Ride, and Share” program. Whitacre plans to get school districts on board with the initiative — hoping it’ll save lives.