Online sales keep small retailer afloat during pandemic

Local News

MCALLEN, Texas (KVEO) — While storefronts may be empty, shopping traffic has moved online making it another activity many can enjoy from home.

“My team realized most beaches are closed. Everybody is going to be home a little bit. We decided we’re going to do a fun Fourth of July sale,” said Monique Jeffery-Chapa, owner of Shop 112 in McAllen.

Chapa added traffic has been growing online so much that sales this month are equal to what they would be when the store was open.

“We were really surprised in May with sales and we were surprised in June again and July has definitely started with a big bang,” she explained.

While success was not seen overnight, she said going digital has helped keep her business afloat during the pandemic.

It has also allowed her business to get creative and offer a personalized shopping experience by streaming through Facebook live, as well as providing events for them to join from the comfort of their home.

“It was really fun to get the sales going. It wasn’t just I’m shopping late at night, a lot of friends were on there commenting it was very fun,” she said.

A new normal that has changed the game for small retailers like Shop 112.

“We come in to give a little bit of fun, a little bit of retail therapy. More than that is the connection and being part of a community,” she said.

Shop 112 has been closed since the pandemic started. Chapa is hopeful she will get to reopen soon. 

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