MCALLEN, Texas (KVEO) — On Tuesday the city of McAllen held a press conference to share details on its upcoming holiday parade.
Last year, the parade did not have an audience but celebrated front-line heroes instead.
The city-states this year the parade will reimagine the holidays for the entire Rio Grande Valley to enjoy.
“We invite the entire Rio Grande Valley to come to McAllen and enjoy and experience the largest illuminated holiday and helium balloon parade in Texas,” said McAllen Mayor Javier Villalobos. “I am also proud to announce H-E-B will continue to be the presenting sponsor of the McAllen Holiday Parade for the next three years.”
Parade officials said they will bring back many of the same elements that have made the parade successful. That includes the illuminated, animated floats, giant helium Macy’s-style balloons, and top marching bands.
The parade is scheduled for Saturday, Dec. 4 starting at 6 p.m. beginning at McAllen Veterans Memorial Stadium on 2001 N. Bicentennial Blvd.
According to a release, the McAllen Holiday Parade has been named the Best Parade in the World and the Best Parade in Texas by international and state event industry organizations in the past four years.
Watch the full press conference below.