Iconic Mascot Turns 75

Local News

“You Too Can Prevent Forest Fires.”

Those few words were first spoken 75 years ago as a campaign involving a now famous bear began.

We’re talking about “Smokey Bear”. Some know him as “Smokey the Bear”, but the official name is “Smokey Bear”. He’s a mascot that travels the country to send a message about preventing forest fires.

Today he was in the state capitol. The idea came after a small bear, who was severely burned during a forest fire, was rescued some 75 years ago. With many soldiers away fighting in World War II and little manpower, the U.S. Forest Service needed to get the word out about careless fires. That’s when Smokey Bear was born. Today the iconic mascot turns 75-years-old.

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