HARLINGEN, Texas (ValleyCentral) — The Rio Grande Valley’s most-known ‘Nana’ has passed away, Charlie Clark Nissan announced on Facebook.

“It is with a heavy heart that we inform you of the passing of Mari Cruz Aurora Aguirre ‘Nana’,” a Facebook post from Charlie Clark Nissan said. “Nana won our hearts and became a symbol of our Nanas.”

Mari Cruz Aurora Aguirre, also known as ‘Nana’, was seen in billboards, commercials, and Charlie Clark dealerships advertisements across the Valley.

“She turned out to be quite an iconic figure in South Texas and Mexico and now El Paso area,” Charlie Clark told ValleyCentral. “She was a beacon of light and she is who we look up to.”

Clark confirmed to ValleyCentral his recent film titled “Green Ghost”, was dedicated in Nana’s honor.

The Valley’s Nana died at 99 years old.

Funeral services are being handled by Rivera Funeral Home in McAllen. A rosary is planned for Thursday and will include a gathering of family and friends. The funeral mass is at 1 p.m. Friday at St. Joseph the Worker Catholic Church, 900 S. 23rd St. in McAllen.