4 the RGV: Local food truck starts drive-in movie to bring back customers

Local News

MISSION, Texas — The Smoke Crafters food truck was only just a dream, for Jaime Elizondo.

Nine years later it was made a reality with his wife, Maria De Leon by his side.

“We did some local pop ups at some breweries, and everything was going really well. Sold out events and we said, ‘you know what I think we got something here’ and that is why we decided to go on and get a food truck,” said Elizondo.

After some hard work and dedication, they turned an empty lot into their permanent spot on Highway 107 in Mission.

“The cool thing about us is that we are an outdoor venue,” said Elizondo.

As Texas continues to slowly reopen, the couple has been forced to think outside the box to bring back its customers. Recently they launched a drive-in movie night with a side of your favorite barbecue.

“They can come pick up their food curbside if they would like, drive over next door and enjoy a family movie drive-in style,” said De Leon.

Before the pandemic, Smoke Crafters was open Friday through Sunday, but now with limited outings they are only open on Saturdays with a condensed menu.

“What we are doing is keeping our menu simple, we are doing about five to six items and maybe one or two desserts and then we rotate that every week,” said Elizondo.

As the couple comes up on their five-year anniversary, we asked them a deal-breaking question.

“So, who is the better cook?”

“Um, Jaime, I think he loves to cook, and I like to bake,” responded De Leon.

On top of the managing the food truck, both Jaime and Maria have full time jobs.

Jaime is a registered nurse and Maria works at South Texas College.

Smoke Crafters next drive-in movie will be on June 6, for more information you can follow them on social media.

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