H-E-B celebrates an early Thanksgiving with thousands


MCALLEN, Texas – H-E-B celebrated an early Thanksgiving with thousands this afternoon at its 29th annual Feast of Sharing where the community was invited to enjoy a meal, entertainment, and educational activities at the Mcallen Convention Center.

H-E-B’s senior public affairs specialist, Yvonne Loflin, said the event is made possible through local volunteers, who she adds are always eager to lend a helping hand.

“The community truly comes together. Every shift is 500 volunteers so we do a little over 3,000. We’ve got schools here, businesses, organizations, nonprofits, city entities. We are just so blessed.”

This is Alejandra Breeden’s first year attending the Feast of Sharing. She took her mom so they could spend time together, but also got to know those around her.

“Moments right now where everything is so divisive this is very fabulous just to come and see people joining. And I don’t know who the person is in front of me, I don’t know where they live, I don’t know where they’re from, but we can converse over a very nice meal.”

Loflin said the store aimed to serve 9,000 plates, which is one of the ways H-E-B expresses its gratitude toward its customers.

“We can’t do what we do without our loyal customers. They come out, they buy their groceries and I want them to know when they do that, it allows us to do what we do, and that’s giving back to our family, our friends, and our customers who truly make us who we are.”

The Feast of Sharing is still making its way through the border region. To find out where H-E-B will be next, heb.com/feast.

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.


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