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VALLEY BIZ BLOG: Crash Course in Advertising
Posted: 10.05.2011 at 4:20 PM
Action 4 News Staff

Members of the Action 4 News team worked together to bring you this report.

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Television. Radio. Newspapers. Magazines. Websites. Blogs. Facebook. Twitter. YouTube.

The media landscape has definitely changed over the past 10 years leaving many Rio Grande Valley businesses scratching their heads.

But one thing's for sure: you can't go wrong with the basics.

About 75 local business owners got an informative course in advertising  and marketing on Wednesday.

KGBT-TV hosted two seminars: one in McAllen and one in Harlingen.

Tom Ray with Doyle & Associates taught local business owners new marketing strategies, how to find their niche and their different advertising options.

Ray said businesses can't go wrong by identifying and focusing on their core customers wherever they may be, with several ideas for building their business through their advertising.
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