The Disney Store at McAllen's La Plaza Mall recently got a facelift.
On Tuesday morning, hundreds of shoppers from both sides of the border lined up to get a look.
The McAllen store is among the latest in a series of redesigned Disney stores featuring interactive videos and features.
Store officials are callling it, "The best 30 minutes of a child's day."
The La Plaza Mall store features "immersive" experiences including a Disney Princess Castle with Magic Mirror, Translucent Magical Trees, Disney CARS neighborhood and the Disney Store Theatre.
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