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When private utility companies would not extend electric service to rural South Texas, a small band of farmers and ranchers joined together to form the Magic Valley Cooperative. They signed a note for $200,000 and began construction of 75 miles of power lines. Eleven months later, the lights went on in the homes of Magic Valley’s first 125 members. Today, Magic Valley has over 4,373 miles of energized line serving more than 85,724 meters.

From the beginning, Magic Valley has been a national leader in fiscal management and member service: first in the nation to make across the board capital credit refunds to members, and first in the state to use two-way radios in service trucks. Then and now, our members have relied on Magic Valley to provide affordable power and outstanding service. At Magic Valley Electric Cooperative, “heritage” means more than history. It means a past dedicated to building a future that shines brightly for all our members now, and those to come.